Thursday, August 7, 2008

Big TV acquires IPL rights

Big TV, the Reliance Anil Dhirubhai Amabni Group’s is going to launch direct-to-home (DTH) venture package which offers more than 300 channels at affordable cost. Meanwhile it has bagged the official DTH partnership for Indian Premier League, the Board of Control for Cricket in India’s 20-20 cricket tournament. It has bagged the rights with this league for a whooping $31.16 million for the next four years. The Big TV groups are excited at being chosen the DTH partner of the DLF Indian Premier League. It will play its role in enhancement of the league and to promote its business and public profile. Big TV will be contributing Rs 34.27 crore a year as a part of its commitment to IPL as the official DTH partner. Hope all the IPL fans will be excited to watch all these matches in the Big TV with crystal clear clarity and Reliance group will provide a very good entertaining IPL in the coming years.

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